The Experience

When Your Group is Ready, You’ll Know

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As a director, designer or choreographer, you work together to conceive and implement an amazing program that will allow the students to show off their skills while bringing every audience member to their feet. You leave no stone unturned from costumes to make-up, arrangements to staging and set designs. You spend hours on end making sure every note, tone and release is perfect. Visual blocks mark the positions and detail every step in the choreography. Countless meetings help your booster group identify the needs and opportunities available for all performing ensembles. You excel at your craft and your performers are ready to take the next step. Show off on a national stage! Give your students the experience of a lifetime. Plan today to join us at one of our world-class events!

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WHO IS HEART OF AMERICA?

We are the students, the parents, the directors and the schools that believe in, support and attend HOA events each year. We are a community of people excited by, challenged by and learning from the educational components, performance opportunities, travel experiences and supportive and nurturing environment curated by the HOA staff at each location. We welcome our diverse environment of students and families from all nationalities, socioeconomic backgrounds, religious affiliations and political opinions. Above all, HOA is a place where both students and the musical and performing arts are encouraged, supported and celebrated.

Heart of America is also the passionate people who believe in creating this space for students and supporters. We are people who show up early and stay late. Our HOA family works to cultivate an environment of support and encouragement. We are people who are excited by and love the arts by fostering student and director success. We believe our events give directors tools to help students grow in many ways. They become more intelligent, imaginative, competent and innovative. We are in the business of making students better people. Student travel and experiences like ours can truly change a child’s life for the better.

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Our HISTORY and LOCATIONS

In 2015, Chad Alexander Williams started Heart of America (HOA) as a direct response to the consistent director feedback he received from teachers and educators nationwide. These directors wanted an affordable alternative to existing festivals and competitions with a high-quality live production that was well-attended. In just a short time, Heart of America consistently provided the most significant, most competitive and exciting line-up for show choir and concert choir programs in the United States. We achieve this while maintaining an affordable price point alternative compared to other companies providing the same, or similar type of service and programs. HOA is the most significant event producer for show choir programs in the United States. We offer divisions for middle and junior high, high schools and collegiate programs. Since our inception, we have welcomed back numerous repeat schools and consistently attract new programs each year. Plans include expanding our incredible events to more choral programs in the United States and abroad!

We are committed to providing FAIR, EDUCATIONAL and AFFORDABLE events with the highest professionalism and integrity. We believe students learn as much off stage as they do onstage. Thus, we strive to provide a safe and student-friendly space where students and parents can stay, perform, dine, find age-appropriate entertainment and learn. Heart of America also offers scholarship opportunities for students through our sponsors. We continue to grow and cultivate an environment where competition drives excellence, and every student is valued and given the opportunity to succeed. We are located in Indianapolis and produce choral events nationwide.

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• 1

  1991

  A student from Smith Cotton HS in Sedalia, MO goes on a student tour to Washington DC and it changes his life.

• 2

  1994

  As a college freshman Chad accompanies the same program to Orlando, as a chaperone and sees first-hand how other students lives are changed by traveling and competing in music festivals.

• 3

  2000

  A small company out of Mesa, AZ hires Chad to adjudicate a music festival in Branson, MO and shortly thereafter asks him to come work to help develop their programs.

• 4

  2001

  Chad begins developing and growing the programs for Capital Management Group (CMG) LLC.

• 5

  2002

  From 2002-2012 Chad leads CMG to rapid growth, numerous new locations and events expanding to nine cities and over 120 groups a year at peak.

• 6

  2015

  After numerous conversations with directors and industry professionals, Chad branches out on his own and creates Heart of America Entertainment LLC and offers one event in Indianapolis that very first year.

• 7

  2016

  The company expands to include Nashville, TN and Cincinnati, OH.

• 8

  2017

  The company expands to include Chicago, IL and Atlanta, GA.

• 9

  2018

  After much internal review, the company decides to not grow too big too fast and wants to keep clients interest high, deciding to offer key strategic geographic locations: Chicago, Nashville, TN and Orlando, FL.

• 10

  2019

  Heart of America partners with Music Travel Consultants.

• 11

  2020

  HOA cancels the final portion of their season due to Pandemic concerns. They host a Day of HOA where they stream performance videos of the ensembles that were to attend the cancelled show and produces a Seniors Poster listing all graduating students of 2020 HOA groups.

• 12

  2021

  HOA hosts virtual prelims and semi-finals events with judges from across the country. Groups submit videos of their performance for adjudicators to comment and give meaningful commentary. In the Spring, HOA hosts a virtual finals, livestreamed to offices in Indianapolis for a panel to adjudicate and crown a Virtual Champion.

• 13

  2022

  HOA bursts back on the scene with four events: Kansas City, Nashville, Orlando and NYC. HOA hires Daniel Baker as the Executive Producer.

• 14

  Today

  Currently, Heart of America has positioned itself as a leader in the industry with a diverse and loyal client base, a high level of respect in the industry, and a strong potential for growth.

• 15

  2025

  Celebrating 10 years, HOA announces their Anniversary Season including an event at the Disneyland Resort in Los Angeles.