The Vision

Heart of America

The Vision of Heart of America

Heart of America is dedicated to providing an encouraging and professional environment in which students of all ages can perform for peers and supporters while being evaluated and ranked for competitive purposes. These experiences will better prepare young adult participants to be fearless and self-confident while they emerge as leaders in our world.

Show Choir Competitions


Beyond participants and staff, Heart of America is our values. As one of the countries fastest growing student travel organizations, we are able to maintain our goals of enriching students’ lives through experiential travel by dedication to these important values:

Integrity & Fairness – The art of adjudicating art is not an easy one, and one that will always be up for debate. We pride ourselves on having multiple steps of insurance so that each and every group in attendance feels they have been given every opportunity to succeed and be rewarded for their efforts. Through a series of steps including: A third party off site scoring system in which HOA staff have limited or no access to, an adjudicator fairness agreement, and by hiring a qualified, diverse, and unbiased panel, we are able to create a culture of integrity and fairness at each of our events.

Passion & Professionalism – We have numerous teams that are dedicated to creating rich and rewarding experiences for all involved. We hand pick many of our seasonal staff for positions such as emcee, stage manager, host groups, and beyond. From our in house year round staff to our onsite greeters at each location, we want every student, guest, spectator and director to feel welcome, appreciated, and respected. We will frequently go above and beyond to make our guests experience these ideals.

Doing the Right Thing – Heart of America and its’ staff take great pride in always doing what is right for our guests. Each circumstance is unique but by guiding ourselves with our values of integrity, fairness, passion, and professionalism, we have always managed to arrive at a solution to any circumstance that seems fair to both the guest and to our company. We have never sacrificed a relationship with an individual or a group in order to turn a profit, nor have we sacrificed our values to make an individual or group happy. We believe that doing the right thing builds trust as well as long-term relationships.