In 2025, Heart of America will celebrate its 10th Anniversary. Special recognition and flashbacks will be presented at all venues with a 10th Anniversary Opening Ceremony planned for Los Angeles.
“Celebrating our 10th anniversary, we’re doing something new at our newest location. A special opening ceremony, dinner and dance will take place the night before the contest! Students and directors will get to celebrate what we’ve accomplished during the last decade!”
– Dan Baker, Executive Producer, Heart of America
In 2015, Chad Alexander Williams started Heart of America (HOA) as a direct response to the consistent director feedback he received from teachers and educators nationwide. These directors wanted an affordable alternative to existing festivals and competitions with a high-quality live production that was well-attended.
In just a short time, Heart of America consistently provided the most significant, most competitive and exciting line-up for show choir and concert choir programs in the United States. We achieve this while maintaining an affordable price point alternative compared to other companies providing the same, or similar, type of service and programs.
HOA is the most significant event producer for show choir programs in the United States. We offer divisions for middle and junior high, high schools and collegiate programs. Since our inception, we have welcomed back numerous repeat schools and consistently attract new programs each year. Plans include expanding our incredible events to more choral programs in the United States and abroad!
We are committed to providing FAIR, EDUCATIONAL and AFFORDABLE events with the highest professionalism and integrity. We believe students learn as much offstage as they do onstage. Thus, we strive to provide a safe and student-friendly space where students and parents can stay, perform, dine, find age-appropriate entertainment and learn.
Heart of America also offers scholarship opportunities for students through our sponsors. We continue to grow and cultivate an environment where competition drives excellence, and every student is valued and given the opportunity to succeed. We are located in Indianapolis and produce choral events nationwide.
HOA Timeline
1991
A student from Smith Cotton HS in Sedalia, MO goes on a student tour to Washington DC and it changes his life.
1994
As a college freshman Chad accompanies the same program to Orlando, as a chaperone and sees first-hand how other students lives are changed by traveling and competing in music festivals.
2000
A small company out of Mesa, AZ hires Chad to adjudicate a music festival in Branson, MO and shortly thereafter asks him to come work to help develop their programs.
2001
Chad begins developing and growing the programs for Capital Management Group (CMG) LLC.
2002
From 2002-2012 Chad leads CMG to rapid growth, numerous new locations and events expanding to nine cities and over 120 groups a year at peak.
2015
After numerous conversations with directors and industry professionals, Chad branches out on his own and creates Heart of America Entertainment LLC and offers one event in Indianapolis that very first year.
2016
The company expands to include Nashville, TN and Cincinnati, OH.
2017
The company expands to include Chicago, IL and Atlanta, GA.
2018
After much internal review, the company decides to not grow too big too fast and wants to keep clients interest high, deciding to offer key strategic geographic locations: Chicago, Nashville, TN and Orlando, FL.
2019
Heart of America partners with Music Travel Consultants.
2020
HOA cancels the final portion of their season due to Pandemic concerns. They host a Day of HOA where they stream performance videos of the ensembles that were to attend the cancelled show and produces a Seniors Poster listing all graduating students of 2020 HOA groups.
2021
HOA hosts virtual prelims and semi-finals events with judges from across the country. Groups submit videos of their performance for adjudicators to comment and give meaningful commentary. In the Spring, HOA hosts a virtual finals, livestreamed to offices in Indianapolis for a panel to adjudicate and crown a Virtual Champion.
2022
HOA bursts back on the scene with four events: Kansas City, Nashville, Orlando and NYC. HOA hires Daniel Baker as the Executive Producer.
2025
Celebrating 10 years, HOA announces their Anniversary Season including an event at the Disneyland Resort in Los Angeles.
TODAY
Currently, Heart of America has positioned itself as a leader in the industry with a diverse and loyal client base, a high level of respect in the industry, and a strong potential for growth.
It’s not too late to join HOA as we celebrate 10 years of incredible performances! Register today!